Insights
Notes from inside the accounts.
What we test, what broke, and what we would do differently. Written for operators, not for search engines.
Getting cited in AI Overviews when you are a local service business
Answer engines quote sources that state facts plainly and can be verified elsewhere. For a limo company that means route pages with real prices, not a page of adjectives.
article image — local service citation, 16:9
Automation
The five GoHighLevel workflows every service business should have on day one
Jul 2026 · 6 minPaid mediaMissed-call text-back, speed-to-lead, no-show recovery, review request, dormant reactivation. In that order.
Stop optimising to form fills: bidding against booked revenue instead
Jun 2026 · 8 minAI SEOOffline conversion import is unglamorous plumbing and the single highest-leverage change most accounts can make.
What we changed after a model-written page outranked our best writer
May 2026 · 7 minMeasurementIt was not the writing. It was the internal links and the fact that the page answered the question in the first sentence.
A one-page report the owner will actually read
Apr 2026 · 4 minFour lines: spend, calls answered, jobs booked, revenue collected. Everything else is an appendix.