A one-page report the owner will actually read

Four lines: spend, calls answered, jobs booked, revenue collected. Everything else is an appendix.

Owner-operated service businesses do not have an insights team. If the weekly report takes a meeting to decode, it will not be read, and budget will not move.

Impressions, rankings and engagement are diagnostics. They belong under the four lines, not instead of them. Cost per booked job is the number that decides whether we keep a channel.

We send that page every week. The appendix is available; it is not the cover.