Stop optimising to form fills: bidding against booked revenue instead

Offline conversion import is unglamorous plumbing and the single highest-leverage change most accounts can make.

Google Ads and Meta will optimise to whatever you call a conversion. If that event is a form fill, you will buy cheap forms. If that event is a completed ride or a paid fitting, the algorithm has a chance to buy the jobs you actually want.

The loop is: unique call tracking per campaign, a CRM stage for booked and for completed, and a nightly import of the completed stage back to the ad platforms. Until that exists, weekly reporting is theatre.

We do not take a percentage of ad spend. A flat fee only works if the number we share with the owner is booked jobs. Importing revenue is how the platforms are told the same thing.