Privacy Policy

1. Data Controller

NYV Digital is the primary data controller responsible for personal information collected through https://nyvdigital.com and our direct client onboarding systems.

2. Information We Collect

We collect information in three primary ways: directly from you, automatically through website interactions, and through authorized third-party integrations when managing your marketing assets.

A. Information You Voluntarily Provide

• Contact & Identity Data: Full name, business email address, direct phone number, company name, and job title.
• Fleet & Business Operations Data: Fleet size (e.g. 5–15 vehicles, 20+ vehicles), current primary dispatch software (LimoAnywhere, Moovs, Santa Cruz, Ground Alliance), service areas/airport corridors, and monthly marketing budget.
• Communication Records: Transcripts of emails, contact form submissions, strategy call notes, and support inquiries.

B. Technical & Usage Information

• Device & Connection Data: IP address, browser type and version, operating system, time zone setting, language preferences, and device hardware identifiers.
• Website Interaction Data: Pages visited, time spent per page, click paths, conversion events, referral sources, and scroll depth.

C. Client Integration Data (During Active Engagements)

When you engage NYV Digital for paid advertising, local SEO, or CRM builds, you may grant us delegated access to your Google Ads Manager, Google Search Console, Google Business Profile, Twilio, or GoHighLevel sub-accounts. We access this data strictly to manage and optimize your campaigns.

3. How We Use Your Data

We process collected data under legitimate business interests, contractual necessity, and user consent for the following purposes:

• Growth Audits & Proposals: To analyze competitor bid volumes, identify negative keyword leaks, calculate market revenue potential, and prepare custom fleet growth plans.
• Campaign Execution & Management: To build, deploy, manage, and optimize Google Ads search corridors, landing pages, and local map pack rankings.
• Lead Capture & CRM Architecture: To configure instant lead capture forms, missed-call text-back sequences, and speed-to-lead notification workflows.
• Performance Reporting: To reconcile search clicks with booked rides, dispatch confirmations, and revenue attribution.
• Security & Abuse Prevention: To protect our website and infrastructure against malicious attacks, click fraud, and automated bots.

4. Zero-Sale Pledge: We Never Sell Your Data

5. Third-Party Data Processors

To deliver enterprise-grade performance, we partner with industry-leading infrastructure and software providers who process data strictly under our contractual instructions:

• Google LLC (Google Ads, Google Analytics 4, Google Search Console): Used for PPC campaign delivery, search index monitoring, and aggregated website analytics.
• GoHighLevel (LeadConnector): Enterprise CRM platform used for pipeline management, client lead notifications, and automation workflows.
• Twilio & Telephony Providers: Infrastructure used for automated missed-call text-back sequences and instant SMS lead alerts.
• Vercel & Cloudflare: Next.js edge hosting, DDoS mitigation, SSL encryption, and high-speed content delivery.

6. TCPA, SMS & Voice Communications

By submitting your phone number via our contact forms or scheduling a growth audit, you provide express consent to receive service communications, appointment reminders, and audit follow-ups from NYV Digital via phone call, SMS, or automated assistant.

• Message Frequency: Messages are sent only in direct relation to your scheduled consultations, requested audits, or active retainer status.
• Opt-Out Mechanism: You can opt out of SMS communications at any time by replying "STOP", "CANCEL", or "UNSUBSCRIBE" to any text message.
• Customer Support: Reply "HELP" or email [email protected] for immediate assistance.
• Standard message and data rates may apply depending on your mobile carrier.

7. Cookies & Tracking Technologies

We use first-party and third-party cookies, tracking pixels, and local storage to ensure website performance, remember user preferences, and measure traffic patterns.

You can configure your browser settings to reject cookies or alert you when cookies are being sent. For complete details, review our Cookie Policy.

8. Data Security & Retention

We maintain robust technical and organizational security measures to protect your personal information against unauthorized access, destruction, loss, or alteration.

• Encryption: All website traffic is secured using TLS 1.3 encryption with strict HTTPS enforcement and modern cipher suites.
• Access Controls: Access to client CRM environments and advertising accounts is restricted to authorized senior growth specialists with multi-factor authentication (MFA).
• Retention Schedule: We retain general inquiry data for as long as necessary to fulfill the purposes outlined in this policy or until you request deletion. Active client account data is maintained for the duration of the engagement plus statutory tax and accounting retention requirements.

9. Your Privacy Rights (GDPR & CCPA/CPRA)

Depending on your geographic location, you may have the following statutory privacy rights:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate, outdated, or incomplete data.
• Right to Erasure ("Right to be Forgotten"): Request the permanent deletion of your personal records from our databases.
• Right to Restrict or Object: Object to processing based on legitimate interests or request restrictions on specific processing activities.
• Right to Data Portability: Receive your data in a structured, commonly used, and machine-readable format.
• Non-Discrimination: We will never deny services, charge different rates, or provide lower quality service if you exercise your statutory privacy rights.

10. Client Asset & Lead Protection

When managing marketing accounts on behalf of limousine and black car operators:

• All ad campaigns, negative keyword lists, tracking conversions, and GoHighLevel sub-accounts created for your company remain 100% your proprietary property.
• We never share your proprietary rider lead data, route booking figures, or account performance metrics with competing transportation operators in your exclusive market territory.

11. Contact & Data Requests

To exercise any of your privacy rights, submit a data inquiry, or update your communication preferences, please contact our privacy officer: