$15.53 cost per booked lead in a regional limo market.
Operating in North Carolina, NC Limos wanted to prove that local ground transport advertising does not require massive $10k/month budgets to be profitable.
The challenge was isolating high-intent regional searches (proms, weddings, corporate transfers) while cutting off wasted clicks outside their true operating radius.
Hyper-Local Geo Radius & Radius Bid Modifiers
Restricted bidding to exact operating counties with negative radius boundaries around non-service regions.
High-Intent Keyword Matching
Deployed phrase and exact match clusters for luxury transportation, achieving 45 conversions from 307 clicks on a $699 spend.
Search Console Organic Foundation
Established initial search indexation with a 6.5% organic click-through rate (CTR), demonstrating strong snippet relevance.
NC Limos demonstrated that smart keyword filtering and tight geo-targeting allow tier-2 and regional operators to achieve sub-$20 cost per booked lead.
The campaign paid for itself within the first week of launch through confirmed bookings.
Verified Campaign Metrics
Verified Platform Screenshots (NC Limos)
Actual Google Ads manager and Google Search Console performance reporting for this client account.
