2.95K conversions, 644 calls, and +133% organic search growth.
Excalibur required multi-airport coverage (corporate executive travel, airport transfers, special occasions) in a highly competitive market where broad clicks easily waste thousands of dollars on low-intent queries.
Generic keywords like 'car rental' or untargeted rideshare searches were leaking budget before high-intent corporate buyers reached dispatch.
The business needed a dual-engine approach: aggressive high-intent Google Ads management for immediate bookings, coupled with local SEO to capture long-term organic authority.
Exact & Phrase Route Structure with 300+ Negative Keywords
Rebuilt Google Ads around exact airport transfers and executive corporate queries while filtering out budget rideshare, cheap rentals, and driver employment traffic. Achieved 45% overall impression share and 58% on premium event queries.
Dedicated Call Tracking & Instant Phone Routing
Implemented direct click-to-call and dynamic number insertion, capturing 644 qualified phone calls directly from prospective riders ready to book.
Local Search Architecture & Schema
Structured service-area pages and schema markup across the coverage territory, lifting organic Google Search Console clicks from 257 to 601 per quarter (+133% increase) with 37.8K total impressions.
Real-Time Bidding against Booked Value
Adjusted automated bidding towards completed corporate rides and round-trip airport reservations rather than generic form submissions.
The campaign established dominant local search presence, maintaining top-of-page visibility on the exact routes that drive high-margin corporate retainers and airport runs.
Organic clicks more than doubled within six months, allowing the fleet to capture non-paid bookings alongside scalable paid acquisition.
Verified Campaign Metrics
Verified Platform Screenshots (Excalibur Executive Black Car Service)
Actual Google Ads manager and Google Search Console performance reporting for this client account.
